18
Jul
Entrepreneurship Seminar: Consumer Psychology
Consumer Psychology - 18 JulyThe great philosopher Descartes once said "I think therefore I am". This still holds true today in that it is what we know and how we feel that drive our behaviour, and this applies to your customers. In this seminar we look at what this means for you and your business from three different perspectives; 1/ the theory underlying consumer behaviour, 2/ why this is important from a branding perspective and 3/ how this pans out in reality.