Innovation

Digital & Social Media Marketing Seminar

Digital & Social Media Marketing Seminar

The digital revolution is changing the way we work and communicate providing countless opportunities and challenges along the way. More than 65 million businesses now have a Facebook business page and customers are expecting to communicate with their favourite brands via the various digital and social media channels. Research shows that customer engagement can be heightened through social media experiences, improving customer retention and organisational value.
Entrepreneurship Seminar - The evolution of business planning

Entrepreneurship Seminar - The evolution of business planning

This seminar introduces the solution - the business model canvas - an evolutionary tool for business planning.
Entrepreneurship Seminar - Identifying online markets

Entrepreneurship Seminar - Identifying online markets

This seminar focuses on techniques to identify and understand the most important aspect of the business - connected consumer market segments. The session will explore modern consumer behavior - the ways consumers are interacting, and the importance of lifestyle research.
Entrepreneurship Seminar:  Diversity in business

Entrepreneurship Seminar: Diversity in business

This unique seminar investigates the inner culture of your business and highlights best practice in fostering diversity to improve morale and commercial outcomes for small to medium businesses.
Social Marketing Masterclass (Advanced)

Social Marketing Masterclass (Advanced)

In this workshop we challenge you to understand how your programs can be extended way beyond information and communication only appeals (1P promotion). Participation in the Advanced Social Marketing Masterclass will advance your knowledge of the social marketing toolkit and provide you with more tools to enable change.