Student entrepreneurship

Branding and promotion of SMEs

Branding and promotion of SMEs

How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduces the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
Entrepreneurship Seminar:  Information Technology

Entrepreneurship Seminar: Information Technology

Griffith Business School, in conjunction with the Logan Office of Economic Development, are proudly hosting the 2017 Entrepreneurship Seminar Series. The series comprises ten seminars covering business topics relevant for 'start up' businesses and small to medium enterprises (SMEs).

Next seminar 'Information Technology' will be held on 17 October.
Business Models and the Value Proposition Canvas

Business Models and the Value Proposition Canvas

Learn how to frame and answer key questions about a start-up and its execution with our presenter Dr. Julienne Senyard. Get hands-on experience working through a real-life example to better understand the processes. The Business Model Canvas, is a strategic management and entrepreneurial template for developing new or documenting existing business models. It provides a 1 page snap shot that allows you to describe, design, challenge, invent, and pivot your business model.
Entrepreneurship Seminar: Business Model Canvas and the Lean Launch for New Products

Entrepreneurship Seminar: Business Model Canvas and the Lean Launch for New Products

Learn how to frame and answer key questions about a start-up and its execution with our presenter Dr. Julienne Senyard. Get hands-on experience working through a real-life example to better understand the processes. The Business Model Canvas, is a strategic management and entrepreneurial template for developing new or documenting existing business models. It provides a 1 page snap shot that allows you to describe, design, challenge, invent, and pivot your business model.
Entrepreneurship Seminar:  Social Media

Entrepreneurship Seminar: Social Media

Griffith Business School, in conjunction with the Logan Office of Economic Development, are proudly hosting the 2017 Entrepreneurship Seminar Series. The series comprises ten seminars covering business topics relevant for 'start up' businesses and small to medium enterprises (SMEs).

The next entrepreneurship seminar 'Social Media', will be held on 21 November.
Entrepreneurship Seminar:   Digital & Social Media Marketing

Entrepreneurship Seminar: Digital & Social Media Marketing

The digital revolution is changing the way we work and communicate providing countless opportunities and challenges along the way. More than 65 million businesses now have a Facebook business page and customers are expecting to communicate with their favourite brands via the various digital and social media channels. Join Dr Timo Dietrich in this Entrepreneurship Seminar Series to get the latest insights into the digital trifecta, digital strategy and digital tactics.