05
Oct
Branding and promotion of SMEs
How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduces the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
19
Sep
Branding and Promotion for SMEs
Entrepreneurship Seminar: Branding and Promotion for SMEs (September 19th at South Bank campus)How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduces the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
19
Sep
Entrepreneurship Seminar: Social Marketing
Griffith Business School, in conjunction with the Logan Office of Economic Development, are proudly hosting the 2017 Entrepreneurship Seminar Series. The series comprises ten seminars covering business topics relevant for 'start up' businesses and small to medium enterprises (SMEs).The next entrepreneurship seminar 'Social Marketing' will be held on 19 September.
14
Sep
Capturing and Maintaining Sustainable Competitive Advantage
Sustainable competitive advantage (SCA), or the ongoing situation of above average profitability, occurs when the firm can prevent its rivals from imitating its 'strategic' resources. In this session Professor Douglas will outline the resource-based view of SCA and explain what the small-medium enterprise (SME) must do to capture and develop strategic resources and thereby maintain its profitability over time.
06
Sep
Entrepreneurship Seminar: Social Enterprise
Social Enterprise: A Growing Movement in a Changing World
29
Aug