Other speakers
Speakers to be confirmed.
This seminar focuses on techniques to identify and understand the most important aspect of the business - connected consumer market segments.
The session will explore modern consumer behavior - the ways consumers are interacting, and the importance of lifestyle research.
Learning how to build a consumer profile is will be a key takeaway to the evening and a means for your business to "empathetically' connect with consumers in their hyper-connected, content heavy world.
How can you know what to offer or innovate for your consumers if you do not know what they think, do and feel?
Event categories
- Innovation
- Entrepreneurship
- Hackathon
- Seminar/Forum
- Student entrepreneurship
- Entrepreneurship Seminar Series
- Logan Campus
RSVP
RSVP on or before Friday 20 April 2018 , by email l.groundwater@griffith.edu.au , or by phone +61 7 3382 1126
Event contact details
- Lainie Groundwater
- +61 7 3382 1126