Principal speaker
Dr Robin Roberts
POSTPONED
Online platforms in mainland China are rapidly becoming major channels for consumers looking to purchase fresh domestic and imported produce. The trading value of agricultural produce through online channels in China increased from USD0.60 billion in 2010 to USD11.22 billion in 2015 (Jin et al. 2017). In recent years, online sales of fruit and vegetables have expanded at a dramatic rate and the development of e-commerce has meant that this marketing format is increasingly being used within agribusiness. Further, it is predicted that online sales of fresh products will continue to increase in the near future given the current trading environment for food items.
Research suggests that the sale of fresh fruit in China is most prevalent among products sold via e-commerce (Zhou et al. 2018). Continued growth in the circulation of fresh fruit and vegetables via e-commerce will depend on two main factors: improved cold chain infrastructure and logistics distribution systems and overcoming the challenge of long-distance transportation of fresh produce, which is particularly relevant given the fact that Chinese consumers are highly sensitive to freshness. Further, He et al. (2016) found that consumption and transportation, along with the online software platform and payment method, were key important factors influencing the development of e-commerce solutions for food trade in China. This presentation will share the method and results of a recent study, using a novel research design, and hedonic modelling to analyse price information collected from Tmall.com - one of the largest Chinese online retail platforms.
Dr Robin E Roberts is an agribusiness researcher with the Griffith Asia Institute and an academic in the Griffith Business School. She is an internationally recognised scholar working at the nexus of applied industry research that delivers impact in the Asia-Pacific region.
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RSVP on or before Monday 16 March 2020 , by email n.vary@griffith.edu.au , or by phone 37355322 , or via http://events.griffith.edu.au/d/rnqxrb/4W