Tagged with Anti-obesity campaign

Advertising assault on obesity not enough

Head and shoulders of Sharyn Rundle-Thiele, Griffith University, in front of a bookcase.
Department of Marketing
Published AuthorStephen O'Grady
An $8.5 million anti-obesity advertising campaign in Queensland falls short of the mark, a Griffith University researcher claims. The Queensland Health media assault on obesity kicked off on Sunday, when the first adverts went to air, but Associate Professor Sharyn Rundle-Thiele says a more comprehensive approach built around social marketing would bring a more positive […]